In addition to the online departments, I directed the team that designed and produced the various digital editions of the magazine.
These designs were produced in their entirety by the in-house tablet team.
I also maintained the relationships with multiple newsstands (iOS, Google Play, NextIssue, Zinio, Nook), and sent monthly marketing support materials.
It was important that to our readers, actions and usage became familiar. We developed a set of behaviours and representative icons, and documented them for both designers and readers.
Advertisers were encouraged to take advantage of the dynamic features of Adobe’s DPS suite, and, like an agency, we created ads to client specs.