A campaign to change the perception of TD Canada Trust as an ‘older’ bank that was inflexible, my design used a less formal approach than was typical for their website.
TD Student Services
With this microsite-within-a-site, TD Canada Trust appealed to students in need of financial aid.
Other website integrations included retirement planning and insurance.
As a long-standing, well-established brand, the bank was very particular about only using their approved colours — greens and orange — so I used colourful photography to inject accessibility and vibrancy without breaking brand guidelines.
I included specific blues in the hero images to convey a sense of trust and stability.