A bold, client-branded ongoing campaign, with planned refreshes throughout multiple years, this prime example of a multi-faceted campaign comprises microsites, contest entries, enewsletters, custom videos and galleries, and centred around interior designer content integration in English and French. Other House & Home client work can be seen here.
Similar to client-branded campaigns, House & Home advertising partner campaigns required careful alignment with a client’s marketing goals.
Each client would have its own branding guidelines, of course, but my goal at House & Home was to augment the client’s message with our trusted name and reputation. This meant that editors needed to write in a style that felt familiar House & Home, and that our design team needed to keep true to the in-house aesthetic while respecting the client brand standards.
Some campaigns would be based on a related print ad or external campaign, so designs needed to complement the parent work.
My level of involvement differed with each project. In every case, however, I would review internal revisions, approve designs before they were sent to clients, monitor development, and approve for final deployment.
General Paint · microsite)
A campaign to change the perception of TD Canada Trust as an ‘older’ bank that was inflexible, my design used a less formal approach than was typical for their website.
